Eric Pu-fan Cheung

Founder & Chief Executive Officer, Leaders Capital Company Limited

echeung@amp184.hbs.edu +852 9603 6777 linkedin.com/in/eric-cheung-hbsamp184 ericpufancheung.netlify.app Hong Kong SAR · operating across Asia-Pacific

Profile

Three decades building and leading businesses across Greater China and the Asia-Pacific — first as a senior executive for Philips, GE, Carlsberg, Novartis and NetEase, today as a venture capital and family office principal investing at the intersection of healthcare, technology and cross-border growth.

30+Years of senior leadership across Greater China and Asia-Pacific

US$30M+Medical equipment sourced and delivered to India with the Tata Trust

5Global multinationals led at country or regional level

3Boards and advisory councils served across Europe, Africa and Asia

Professional experience

2019 — NowHong Kong

Leaders Capital Company Limited

Founder & Chief Executive Officer

Founded and led a venture capital and family office platform investing across Asia-Pacific markets.
Spearheaded the sourcing and delivery of over US$30 million in medical equipment to India during COVID-19.
Partnered with the Tata Trust on logistics and distribution, materially reshaping medical supply into the region.
Invests in India alongside Aranti Capital in partnership with the late Mr. Ratan Tata — the joint record featured above.

2015 — 2026Hong Kong

Aranti Capital Limited

Founder & Chief Executive Officer

Venture capital and family office mandate focused on the India–China corridor.
Co-investment partnership with Mr. Ratan Tata from inception — the firm's English name was personally chosen by Mr. Tata.
Deployed US$200M+ across 30+ Indian startups with a combined valuation exceeding US$3B.
Breakout portfolio successes include Xiaomi India, Paytm, Ola and Abra.

2018 — 2020China

Harvard Business School

Recruitment Partner (Part-time)

Identified and recruited candidates in China for the HBS SELP programme.

2011 — 2015Shanghai · Guangzhou

Linksus Communication Group

Vice President

Grew the group from inception into one of the largest marketing and PR agencies in Mainland China, with more than 1,000 staff.
Directed high-profile campaigns for Unilever, Pepsi and BMW.
Led the A380 launch campaign for China Southern Airlines.

2005 — 2011Shanghai

Novartis China

Marketing Director

Built the OTC and health & functional food business through innovative go-to-market strategy.
Expanded online and offline channels to reach the #1 selling position in OTC and health food in China.
Established Novartis as the #1 OTC brand in the Chinese market.

2002 — 2005Beijing

NetEase

Vice President

Drove the transformation of NetEase into China's first internet gaming company, setting the industry standard.
Delivered the company's move to positive revenue — a historic first in China's internet sector.
Contributed to strategic decision-making at one of the largest NASDAQ-listed Chinese portals.

1998 — 2001Beijing

Carlsberg Hong Kong Brewery

General Sales Manager

Directed sales and distribution strategy for Carlsberg in China.
Oversaw the establishment of a new brewery in Shanghai enabling local production.
Drove Carlsberg to become the #1 best-selling imported beer brand in China.

1994 — 1997Hong Kong

General Electric

General Manager

Introduced GE lighting products to the Chinese market, reaching #2 imported brand position.
Built a distribution network for imported lamps across the market.
Established Hong Kong warehousing and sourced production capacity in Indonesia.

1992 — 1994Hong Kong

Philips Hong Kong

National Sales Manager

Brought Philips Lighting to the Chinese market and established it as the #1 imported brand — earning the industry title “father of imported lighting in China”.
Built a local distribution network spanning 50 Chinese cities.
Curated the SKU range to local demand and grew sales six-fold.
Initiated and delivered the landmark city-lighting project on the Bund, Shanghai.

1990 — 1992Hong Kong

Jardine Matheson

Graduate Management Trainee

Rotated through Jardine Logistics & Freight Forwarding, China Consumer Products and the Property Group.

Boards & advisory roles

2026 — Present

Maastricht School of Management

Maastricht University · Netherlands

Member of the Advisory Board, contributing an Asia-Pacific perspective on curriculum, partnerships and regional positioning. MSM is one of the Netherlands' oldest international business schools — founded in 1952 and now part of Maastricht University's School of Business and Economics, with Triple Crown accreditation (AACSB, EQUIS, AMBA). Its MBA is ranked #2 in the Netherlands by Eduniversal, and its DBA programme is ranked #2 globally by DBAStudies.

2022 — Present

Global Council of Investment and Business Development for Africa

London, England · Registered under the Companies Act 2006 (England & Wales), No. 4825900

Member of the Board. Board advice and board governance for a council that has mobilised over US$3 billion in sustainable investments across 16 projects in North-West Africa — achieved within four months — with a further US$9 billion in commitments in the pipeline and a collaboration agreement signed with UNSDG.

2013

Harvard Business School, Harvard University

Advanced Management Program · AMP 184

Completed the Advanced Management Program, Harvard Business School's flagship senior-executive programme. Later served as an HBS Recruitment Partner in China (2018–2020).

1986 — 1990

The Chinese University of Hong Kong

Bachelor of Social Science

Major in Government and Public Administration; minor in Business Administration. Chairman of the Government and Public Administration Society, 1988–1989.

Education & executive programmes

2013

Harvard Business School, Harvard University

Advanced Management Program · AMP 184

Completed the Advanced Management Program, Harvard Business School's flagship senior-executive programme. Later served as an HBS Recruitment Partner in China (2018–2020).

Languages

EnglishFluent · verbal & written

Mandarin 普通话Native · verbal & written

Cantonese 廣東話Native · verbal & written